UI/UX
The life changing experience of a Soul Cycle class in your home, anytime.
Soul Cycle asked us to design and produced an experience
driven by video content, then create
a functioning prototype and playbook.
Role: Executive Creative Director & Director, content prototype
- prototype & experience
- playbook
- design
- modular production
- integration exploration
- product innovation
PRESS
“SoulCycle’s At-Home Streaming Bike Is Finally Here” - Refinery29
“SoulCycle's $2,500 home-fitness bike is almost ready for pre-order” - Engadget
“We Tried SoulCycle’s New At-Home Bike” - GQ
“SoulCycle Debuts Digital On-Demand Exercise Bike” - Born Digital